Slug Generator
Turn any text into a clean URL slug.
Free online slug generator. Convert titles and text into clean, SEO-friendly URL slugs with your choice of separator. Runs in your browser.
What a URL slug is
The slug is the human-readable part of a URL that identifies a page: in example.com/blog/**best-running-shoes**, the slug is best-running-shoes. A clean, descriptive slug helps users and search engines understand what a page is about before they even open it, and keyword-relevant slugs are a small but real ranking and click-through signal.
How to write good slugs
- Use lowercase letters only.
- Separate words with hyphens (
-), not underscores or spaces — Google treats hyphens as word separators and underscores as joiners. - Keep it short and descriptive: include the primary keyword, drop filler words like "a", "the", "and".
- Avoid dates and IDs unless they add meaning (
/2026/04/post-8821is less useful than/running-shoe-guide). - Transliterate or strip accented and non-ASCII characters so the URL stays clean.
Common mistakes
- Spaces or uppercase letters, which get percent-encoded into ugly
%20URLs. - Underscores between words (
best_running_shoes) instead of hyphens. - Stuffing the slug with repeated keywords (
shoes-running-shoes-best-shoes). - Long slugs echoing the entire title.
- Changing published slugs without a 301 redirect, which breaks links and loses ranking equity.
Example
Title: "The 12 Best Running Shoes for Beginners in 2026"
Weak slug: /the-12-best-running-shoes-for-beginners-in-2026
Better slug: /best-running-shoes-beginners
How to use the Slug Generator
- 01Type or paste your text.
- 02Pick a separator (- or _).
- 03Copy the generated slug.
Frequently asked questions
What makes a good slug?
Lowercase, words separated by hyphens, and no special characters — exactly what this tool produces.